The Joyful Coach is the alias of Sophie Cliff, a life coach who focuses on helping bring joy back into her clients lives. 
Her re-brand involved creating a holistic approach that encompasses all of her services under one clear brand identity in order for them to be presented consistently and recognisably across all of her platforms. In order for it to reflect the focus on Joy in Sophie's practice, her branding needed to be bold, friendly and vibrant.

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