Make Thread is a fashion e-commerce and social marketplace web app with the aim of closing the gap between designer and consumer within the fashion industry. Make Thread have a zero waste, sustainable approach to fashion and are aiming for a mid-high end market. I was responsible for designing both the re-brand, and the web app for desktop and mobile use.
The brand identity consists of a unique, hand-drawn logo mark which is designed to mimic the movement of a thread forming the letter 't'. I used a dark green to reflect the eco-friendly nature of the brand, which when combined with cream creates a high-end aesthetic.
I am continuing to help lead the e-commerce site through development and designing promotional campaigns to help build the company's presence online.
