Inspired by one of the briefs set by @keep.it.brief during the UK lockdown, Jordan and I designed this series of packaging for Fenton's Iced Teas.
Each flavour is inspired by the outdoors as Fenton's tea is made entirely from natural ingredients. Therefore the illustrations are designed to set the scene for each flavour. We designed the Peach flavour to be set around a swimming pool, the Apple flavour to be at a park with a lake, and the Blueberry flavour is set in the antarctic. To keep it vibrant and playful, the typography is designed to look as if it's floating in the water, with giant fruit and animals also floating around nearby.
